LOST iN | Venice Beach

Venice Beach. It’s barely bigger than a village, yet no other place has shaped the world’s vision of California quite like this. Here, the streets capture the essence of Los Angeles, paved with stories of loss and success and lined with clichés. They still persist: bodybuilders flexing on Arnie’s old stomping grounds at Muscle Beach, handsome surfer dudes and dudettes catch-ing waves and teenagers channeling The Doors in a cannabis-infused haze. It’s a place where freaks and dreamers converge, with one of them likely to become the next entrepreneurial guru or end up homeless. Here, the American Dream is still alive.

But beyond these familiar characters, colorful houses and golden sunsets, there’s more to discover. LOST iN introduces you to local legends: like the restaurateur who fishes for tuna in the Pacific after his skate- boarding dreams cracked—much like his bones— in the halfpipe. Or a music promoter who started with living room concerts and now hosts sponta-neous gigs featuring artists like Dua Lipa and A$AP Ferg. You’ll hear tales of secret rave societies that organize private parties until the sun comes out, rock concerts on a golf course and human parades that illuminate the streets with electric light sculp- tures. Beyond the clichés, this is a place of mystery. Get lost in its magic and wonder. Get lost in Venice Beach.