{"title":"(Shop) Surf","description":"","products":[{"product_id":"she-surf","title":"She Surf","description":"\u003cp\u003e\u003cstrong\u003eShe Surf: The Rise of Female Surfing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBy Lauren L. Hill\u003c\/p\u003e\n\u003cp\u003eJoin the celebration of the diverse, vibrant, and engaged community of women riding and making waves around the globe. While surfing is usually seen as a male domain, women have long been nurturing their own water stories and claiming their rightful place in the world of this sport. She Surf hails the females, past and present, who are engaged in expanding the art of surfing. Through exclusive interviews and evocative imagery, the book travels from the iconic waves of Hawaii to remote locations in Morocco. Learn about the forgotten stories of Polynesian surfing princesses, pioneering wave riders from the 1960s, and the contemporary movers and shakers shaping the scene. 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Some were even hollowed out to smuggle hash from Morocco.\u003cbr\u003e\u003cbr\u003eThe color and black-and-white photographs collected here, taken throughout California on the coastlines at Baja, Dana Point, Laguna Beach, La Jolla, Malibu, San Clemente and Oahu, give a vivid image of this close-knit culture and the incredible athletic feats of its heroes and heroines.\u003cbr\u003e\u003cbr\u003eRaised in La Jolla, California, \u003cb\u003eJeff Divine\u003c\/b\u003e (born 1950) started photographing the surfing world in 1966. He held jobs as photo editor for 35 years with \u003ci\u003eSurfer\u003c\/i\u003e magazine and \u003ci\u003eSurfer’s Journal\u003c\/i\u003e. His works have been displayed worldwide in museums and galleries, as well as in books, magazines and media. 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This unprecedented collection is compiled by Mami Wata, a Cape Town surf company that fiercely believes in the power of African surf. Mami Wata brings together its co-founder Selema Masekela and some of Africa's finest photographers, thinkers, writers, and surfers to explore the unique culture of eighteen coastal countries, from Morocco to Somalia, Mozambique, South Africa, and beyond. Packed with over fifty essays, AFROSURF features surfer and skater profiles, thought pieces, poems, photos, illustrations, ephemera, recipes, and a mini comic, all wrapped in an astounding design that captures the diversity and character of Africa.\u003cbr\u003e\u003cbr\u003eA creative force of good in their continent, Mami Wata sources and manufactures all their wares in Africa and works with communities to strengthen local economies through surf tourism. 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Following three and a half years of meticulous research, it brings together hundreds of images to chart the evolution of surfing as a sport, a lifestyle, and a philosophy.\u003c\/p\u003e\n\u003cp\u003eThe book is arranged into five chronological chapters, tracing surfing culture from the first recorded European contact in 1778 by Captain James Cook to the global and multi-platform phenomenon of today. Utilizing institutions, collections, and photographic archives from around the world, and with accompanying essays by the world’s top surf journalists, it celebrates the sport on and off the water, as a community of 20 million practitioners and countless more devotees, and as a leading influence on fashion, film, art, and music.\u003c\/p\u003e\n\u003cp\u003eAn unrivaled tribute to the breadth, complexity, and richness of surfing, this book is a must-have for any serious player on the surfing scene and anybody who aspires to the surfing lifestyle. As one surfing scribe has declared, “There has never been a book like this, and there will never be another one again.”\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cstrong\u003ePublisher ‏\u003c\/strong\u003e| \u003c\/span\u003eJanuary 6, 2021\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cstrong\u003eHardcover\u003c\/strong\u003e | \u003c\/span\u003e512 pages\u003c\/span\u003e\u003c\/p\u003e","brand":"Taschen","offers":[{"title":"Default Title","offer_id":41839872376985,"sku":"9783836583282","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/2716\/products\/5b24e63ab35489e182d97e2b03f9a587.jpg?v=1725573233"},{"product_id":"fletcher-a-lifetime-in-surf","title":"Fletcher | A Lifetime In Surf","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eThrough fifty years of epic stories, art, and personal ephemera,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\" data-mce-fragment=\"1\"\u003eThe Fletcher Family\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003espans surfing's golden era to the present day, when bathing-suit model Dibi and competitive surfer Herbie met, to raising talented Christian and Nathan on boards and waves, to passing the torch to their skating-phenom grandson, Greyson.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHerbie Fletcher is a surfing legend. Fletcher and his sons, Christian and Nathan, made a habit of doing things exceptionally well and in their own way before they became the norm. But the Fletchers are not merely trailblazing surf and skate legends; they also are counterculture and subculture icons. \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eT Magazine\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e referred to them as having \"punk family values.\" Their sincere love for art and surfing and their collective DGAF attitude has earned them legions of devoted fans and friends from so many different worlds: music, fashion, streetwear, and art.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe epitome of both surfer cool and punk counterculture, the Fletcher family for the first time has put together a window into their immensely colorful life. A visual memoir of this near-mythological surf family, \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eThe Fletcher Family\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e is sure to appeal to their massive surfing fan base, young skaters, and those who are interested in the Fletcher family and their place in Southern California as a subcultural force of nature.\u003c\/span\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":42475466260633,"sku":"9780847866410","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/2716\/products\/91jTKYGxUUL.jpg?v=1660983087"},{"product_id":"shaping-surf-history","title":"Shaping Surf History","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"a-text-bold\"\u003eMetyko captures an era-defining snapshot of one of the most fertile and influential moments in California's surf history. The dramatic action shots and intimate moments follow the rise of young legend-to-be and future world champion Tom Curren and the surfboard shaper Al Merrick.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eDuring the early 1980’s, Santa Barbara, California, saw an extraordinary mix of innovation, individuals and imagery, combined with a relatively rare meteorological phenomena, that led to one of the most influential periods in modern surf history.\u003cbr\u003e\u003cbr\u003eThe rise of young legend-to-be and future three-time world champion Tom Curren, whose preternatural wave-riding abilities would help establish California at the forefront of contemporary surfing; the emergence of then-unknown board builder Al Merrick of Channel Island Surfboards, who would go on to becoming the sport’s premier board-builder; a once-in-a-generation run of exceptional surf conditions - photographer Jimmy Metyko was there to capture it all. With a compelling blend of dramatic action, intimate moments and epic waves, Metyko’s imagery and personal perspectives articulate a remarkable waypoint on the sport’s cultural timeline, as well as a better understanding, and appreciation, of where surfing is today.\u003c\/span\u003e\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":43338928291993,"sku":"9780847873562","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/2716\/files\/81aoYsOA0oL.jpg?v=1693480971"},{"product_id":"surf-birthday-card-1","title":"Surf Birthday Card","description":"\u003cem\u003eBlank inside so you can write your own special message.\u003c\/em\u003e","brand":"Nicole Monk","offers":[{"title":"Default Title","offer_id":43784648655001,"sku":"NICO_C-106","price":6.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/2716\/files\/6fbba1e1240877e4ecd97aaaca41e18516dd502555ac8246c655824d144133f2.jpg?v=1706577659"},{"product_id":"hawaii-gold-a-celebration-of-surfing","title":"Hawaii Gold: A Celebration of Surfing","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eHawaiian native Carissa Moore brought joy and pride to the islands when she won the first-ever, gold medal in surfing’s Olympic debut. 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Developed by Hawaiian Islanders over five centuries ago, surfing began to peak on the mainland in the 1950s—becoming not just a sport, but a way of life, admired and exported across the globe. One of the key image-makers from that period is LeRoy Grannis, a surfer since 1931, who began photographing the longboard era of the early 1960s in both California and Hawaii.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis edition brings back Grannis’s hair-raising, sold-out Collector’s Edition, curated from the photographer’s personal archives, to showcase his most vibrant work in a compact and affordable format—from the bliss of catching the perfect wave at San Onofre to dramatic wipeouts at Oahu’s famed North Shore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAn innovator in the field, Grannis suction-cupped a waterproof box to his board, enabling him to change film in the water and stay closer to the action than any other photographer of the time. 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It is in these iconic images that a sport still in its adolescence embodied the free-spirited nature of an era—a time before shortboards and celebrity endorsements, when surfing was at its bronzed best.\u003c\/span\u003e\u003c\/p\u003e","brand":"Taschen","offers":[{"title":"Default Title","offer_id":44728835637401,"sku":"9783836566797","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/2716\/files\/81KRgHmKtoL._SL1500.jpg?v=1723062798"},{"product_id":"sun-surf-california-card","title":"Sun + Surf California Card","description":"\u003cem\u003eBlank inside so you can write your own special message.\u003c\/em\u003e","brand":"Burro x Studio Conroy","offers":[{"title":"Default Title","offer_id":44874115121305,"sku":"BURR_GC-027","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/2716\/files\/23_657b5728-c35e-4c4f-a822-79e196e63bc9.png?v=1727899893"},{"product_id":"surt-art","title":"Surf + Art","description":"\u003cp\u003e\u003cspan\u003e• A curated selection of the best surf art from around the world by over 30 contemporary artists\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Captures the unique joys of surf life in art filled with sun, sand, and sky\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Written by Veerle Helsen, author of the bestselling travel guide Surf \u0026amp; Stay\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBright sun, blue sea, churning waves, shifting sand: these and other elements of surf life are featured here in work by 30 contemporary surf artists from around the world. 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